Got Hennessy BlackED OUT Last Night

12 03 2010

Hey guys,

Thought we’d check in a little bleary-eyed from our big event last night, shooting a photo booth at a Hennessy Black brand activation party.  A while back we were contacted to help launch the new booze, as their marketing is very light-art heavy, making us the perfect fit!

So we jumped in the car last night with our printers, camera, tripods, and our huge ridiculous bag of lights to set up a booth at a nightclub in Jersey.  On our way there, we encountered a guy selling these crazy light-swords at the entrance of the Holland Tunnel.  Taking it as a sign we picked one up, and it was everything we hoped it would be (Seriously, we’re basically spazzy 6 year olds when it comes to pretty lights).  Check out a photo of the sword below, straight from the MRI twitter.

MRI Lightpainting's New LIGHT SWORD  AHHH!

MRI Lightpainting's New LIGHT SWORD AHHH!

Once we got there we were blown away.  They went ALL OUT for this thing (dancers, drummers, body painting, black light graffiti, Angie Martinez, Snookie, Paulie D…The USUAL ha), so we made sure to bring our “A Game”.  We got our booth set up (with help from super assistant Ae Bob) and got to shooting.  It was a little bright in the club so we had to wrestle with the lights a bit, making sure we were only using super bright lights to counteract the ambient light.  After a few tries we got it figured out and shot some really cool stuff that we will be posting on the MRI flickr soon.  This bag of glowy ice cubes was our favorite light all night, thanks to its amazing brightness…also, putting them in a bag gave a really cool effect in front of the camera.

MRI Lightpainting's "Bag O' Glowy Ice Cubes"

MRI Lightpainting's "Bag O' Glowy Ice Cubes"

The crowd was a little hesitant at first (they always are) but once they saw the images, they would come back, crazy Henny drink in hand, to get another picture made…and another…and another…and we were happy to oblige.  After we got everything printed out for everyone we got back on the road exhausted but happy, crash landing back in BK at about 2 AM.  Totally worth it.

Funny side note:  We kept our equipment bags behind the bar, so by the end of the night they were SOAKED in Hennessy, literally, covered in it.  So by the time we got home everything smelled like the floor of E-40’s car.  No worries though, we just hosed ’em down with Febreze.  Good as new.

MRI Lightpainting - The Hennessy Blackout Aftermath

MRI Lightpainting - The Hennessy Blackout Aftermath

Stay tuned for the photos!!

-M::R::I

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